700% ROAS: How I Helped The Ledger Law Firm From Wasting $75k Annually To Signing MVA Cases Under $1000.

Challenges

Big goals, rising costs, and an industry flooded with noise

In 2023, The Ledger Law Firm — a top-tier personal injury practice with over 26 years of experience — was determined to scale its case intake in California and Texas. But the team faced a familiar challenge:

Competing firms were throwing massive ad budgets into the market, driving up costs and crowding out high-intent prospects. The Ledger Law Firm had already wasted $75k on advertising without signing a single case.

Even with a solid reputation and over $100 million recovered for clients, The Ledger Law team knew reputation alone wouldn’t keep the case pipeline full.

Cost per lead was creeping up. Conversion rates were stagnating. And traditional ad channels were becoming more unpredictable by the day.

The Turning Point

That’s when the firm turned to a unique performance-based lead generation solution explicitly built for injury attorneys looking to cut through the noise and grow fast. The best part about this strategy is that zero to little personal injury lawyers are targeting this segment of the market, and we are one of the first law firms to fill in the demand gap and dominate this part of the funnel without much competition.

Results

In the first quarter of 2025, The Ledger Law Firm signed 43 new auto accident cases and referred 5 cases to our partner firms directly from this newfound strategy.

Even more impressive:

📍 $830 average cost per signed case in California
📍 $870 average cost per signed case in Texas
💼 Under $1,070 average cost per case across all markets in 2025
💲 Even if we take a conservative estimate of $8000 revenue made per case, the firm made approximately $340,000 on an ad spend of $46,000.
🎯 This brings our ROAS to 700% which beats 95% of the industry.

The firm now considers these campaigns as a core channel in their client acquisition strategy, helping them stay competitive while keeping marketing spend lean and results strong.

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